· Strategic analysis of promotion opportunities: S.R. Public Relations will work closely with the client to identify short and long-term strategic opportunities to generate positive and plentiful publicity based on the needs and inherent qualities of the client’s product. · Implementation of publicity promotion, including far-reaching, comprehensive broadcast, print, and online placement: S.R. Public Relations will develop and update a highly targeted mailing and contact list of media outlets to build consistent awareness of the product among consumers, industry press, trade press, and other relevant ‘publics.’ S.R. will liaison between the media and key members of the client’s staff to book interviews and act as a spokesperson when deemed appropriate. · Trade placement S.R. will develop and maintain consistent communication with the relevant trade press to capitalize aggressively on opportunities for trade press coverage, including executive change and placement announcements, short ‘boost’ items (awards, accolades, recognition, photo-ops, growth, revenue increases, ad campaigns etc.), and long lead category, trend, and branding stories. · Strategic Branding and Positioning Campaigns: S.R. is equipped to create and execute a full-scale corporate and strategic branding campaign to position a client as the premier resource for their category of products. An effectively conceived strategy can bring a client first-tier visibility, increased recognition, credibility, awareness, valuable third-party endorsements, momentum, growth, brand-building, and a consistent, potent presence in the marketplace. S.R. will also provide effective crisis management for sensitive corporate issues. · Trade Events, Special Events, and Programs: S.R. will conceive and orchestrate events by developing themes that exploit the ranging expertise and abilities of its client and their products. We can create highly effective promotional vehicles, such as celebrity and expert lunches, theme events, contests, surveys, rankings, strategic alliances, and community outreach programs that serve as both highly effective branding efforts and ancillary revenue sources.
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